Senses enable to better understand

Be inspired by your customers’ sensory preferences

What touches your customers?

What influences them?

Why do they purchase?

When consumers tell their stories, your product turns to a brand

Nowadays, it is no longer possible to disregard consumers’ opinions about the choices that can affect their willingness to purchase a product or a service. In order for companies to succeed in highly competitive and crowded markets, the testing techniques used and the experience of the researchers who apply them are paramount. For this reason, we constantly carry out research and fine-tune new methodologies that technically support the decisions of those Companies that value the “culture of listening to the customer”.

MORE

SINCE 1992 TO DATE MORE THAN……

4000

research projects

200

clients

1000000

interviewees

300000

samples tested

What can we do together?

Reducing risks of failure during launch

To endure success, an idea must foster positive expectations.

BALANCING THE MARKETING MIX MAIN LEVERS

Deciding to buy a product rather than another may depend upon the right mix of the marketing levers. Analyzing and adjusting the parameters of marketing mix enhances their synergic effect.

IDENTIFYING CONSUMERS’ SENSORY PREFERENCES

The same product cannot please everyone. Identifying the key liking drivers allows to focus on the sensory attributes expressed by different preference clusters.

Giving each product their unique recipe

Developing the right formula is a delicate process which requires fine-tuned analysis techniques. This is the only way to give a product an emotional and sensory profile in line with consumers’ expectations.

MONITORING PRODUCT PERFORMANCE IN THE MARKET

The perceived product performance might vary over the time. Regular monitoring provides early warning signals to detect any performance variation, or changes in the consumers’ preferences.

Helping pick out the best supplier

Targeting the right supplier, able to produce goods that consumers will like, is becoming more and more important to build customer salience.

Checking to what extent an ingredient change affects consumers’ perception

It is not enough to change an ingredient to increase consumers’ satisfaction; it is also necessary checking a specific ingredient will generate a perceivable effect on those who regularly purchase and use it.

Analysing your competitors’ plus

By understanding your competitors’ strengths and investigating their sensory positioning we can help you implement effective strategies to be competitive in your marketplace.

GAINING BETTER INSIGHT INTO HOW CLIENTS' SATISFACTION CAN BE INCREASED

Understanding before competitors which sensory areas will make your product stand out

Case History

(Italian content)

A striking performance

A striking performance

Combinare gli elementi del marketing mix con le caratteristiche sensoriali di un prodotto…

 

MORE

The sweeteners case

The sweeteners case

Studiare la capacità di un ingrediente di influenzare la percezione complessiva della matrice a cui viene aggiunto…

 

MORE

Consumer&sensory in beauty industry

Consumer&sensory in beauty industry

La consumer&sensory science applicata al mondo cosmetico. Scelta di una nuova crema idratante…

 

MORE

The sweet spread cream case

The sweet spread cream case

Quanto è coinvolta la sfera emozionale nel gradimento provato verso un prodotto?

 

MORE

What we make

All these years, we have been striving to achieve a top-stage research process, from projecting to information gathering, to processing and analyzing data. We have devoted our attention to a professionally skilled sectorial development.

 

Mostly, we have tried to provide our customers with the flavour of a stimulating and efficient environment and figures are the best evidence of our success.

National research0%
Multi-country research0%
Consumer food0%
Consumer non-food0%
Pharmaceuticals0%

Expertise

  • Cleaning products

  • Cosmetics

  • Durable household

  • Food & beverage

  • Healthcare & Pharmaceuticals

  • Telecommunications

  • Tobacco

  • Pet Food

  • Automotive

  • Toys and Games

  • Cleaning products

  • Cosmetics

  • Durable household

  • Food & beverage

  • Healthcare & Pharmaceuticals

  • Telecommunications

  • Tobacco

  • Pet Food

  • Automotive

  • Toys and Games