Consensory® Test System

The Consensory® Test System originates from the integration of two disciplines – “consumer research” and “sensory analysis”. It is an exclusive and original methodology inspired by the most up-to-date interpretations of the “sensory science” and based on the study of the relationships between the data coming from consumer research and the data coming from sensory analysis.

The Consensory® Key is a most detailed and in-depth product test (in unbranded conditions). It involves both normal consumers and experienced assessors, thus integrating the techniques of “consumer research” and “sensory analysis”.

 

It defines the “sensory key of liking” for any given product category. It is the tool that associates, on a scientific basis, the optimal objective sensory profile to the preferences of a group of consumers.

 

Designed to give consumers the utmost sensory satisfaction, it is particularly suitable when a new product is being developed, or when modifying the formula of an existing one. This test enables us to:

  • Evaluate the consumers’ liking of the products under investigation, both overall and of specific product features.
  • Identify and characterise the existing consumer segmentations, based on their evaluations.
  • Measure the product features as perceived by the sense organs on intensity scales.
  • Study the relationship between quality as perceived by consumers and the intrinsic sensorial features of the product.
  • Identify any possible areas of improvement and define the necessary actions for sensorial optimisation.

 

The KEY also answers the following questions: which are the attributes to be optimised as a priority in order to improve the assessments of a certain segment of consumers? Is it possible to predict what the effect of possible adjustments to the ingredients or technologies will be on the consumers’ liking?

OVERVIEW is an extension of the Consensory®KEY methodology, involving the observation of a whole product category and resulting in a full sensory overview – leading brands, followers, Private Labels, prime prices are all taken into consideration.

 

OVERVIEW provides a fully comprehensive and complete picture of the category competitive scenario. It identifies favorite products and reason why, segments consumers on the basis of their tastes and preferences, and detects the sensory areas with the stronger capacity to succeed.

 

With OVERVIEW, every company or distribution chain can check its qualitative positioning or gain indications on how to improve its products.

 

OVERVIEW is a multi-client survey.

Consumer Research

“Listening” to the market is essential for an appropriate conceptual design and to identify the most receptive target.
A consistent and appealing packaging, the price considered to be the fairest and the most effective communication enable a good product to succeed and have a longer and fruitful lifecycle in the marketplace

A “GLOBAL APPROACH” research methodology on consumers based on the assumption that a product performance originates from three fundamental aspects:

  • attractiveness“, based on an image that generates positive expectations (brand, package, claim, other information, …)
  • sensory “strength“, namely the product capacity of satisfying the consumer’s taste (liking)
  • equity“, defined through the analysis of the quality/price relationship (for that specific product, with that specific image)

 

The Consensory® V.I.P. test enables to:

  • synthesize these three factors into a global performance index, called “actual performance value” (0–100)
  • give a final Perspective Index Evaluation (Valutazione degli Indicatori di Prospettiva-V.I.P.)
  • understand the consumer’s opinion on the product brand, package and sale price
  • Identify the “intention to buy”, consumers being aware of the price

 

Does my product make the brand image better or worse? Is the sensory performance of my product in line with expectations generated by the brand / image or is the product even surprising and goes beyond the expectations (i.e. improves the brand image)? Or it does not meet the expectations and worsens the brand image?

  • Do consumers still like your product as they did the very first time?
  • Is your product maintaining its distinguishing characteristics?
  • What if consumers’ preferences were changing?

 

These are only some of the questions Monitora can answer.

 

Monitora is a multi-client tool companies can use to monitor and check periodically their product performance in the marketplace:

  •  through consumers’ perceptions (“user” households)
  •  in real usage conditions (at home, branded, monadic)

 

It is a “money-saving” tool useful to monitor existing products, to detect at an early stage any critical issues, to understand whether consumers are changing their opinions and preferences.

Cosmetic Consumer Check is the new service offered by Adacta to cosmetics companies.

 

It is based on a permanent panel of male and female regular users of personal care, beauty and wellness products. Panel members have been appropriately trained to combine real usage trials with standardized methodologies of data collection – a procedure which offers extremely reliable assessments. Innovative techniques of statistical validation are then used to analyse collected data.

 

For those companies that need to check how their products or their competitors are perceived by everyday users, or want to investigate the potential of a prototype, Cosmetic Consumer Check is the perfect tool.

 

And there’s more...

 

Do you need to evaluate the potential for success of an idea, of a promise, of a pack before developing or before launching a product? Do you want to understand needs, expectations and behaviour of consumers of cosmetic products?

 

To answer such questions, Cosmetic Consumer Check is also supported by a huge virtual community of aware consumers, who love collaborating with manufacturers to improve the products they use every day.

 

Listening to consumers before taking any decision reduces the risk of being unsuccessful.

BEFORE helps evaluate the interest in a new idea or a new positioning of a product/service, in absolute terms or among several alternatives, and verifies the capacity of the product/service to meet the expectations created by the concept.

 

Designing and developing a new product or a new initiative requires a careful identification and consideration of all factors involved in its future performance on the market: name, shape, material, colour, communication, price, sensorial connotation, functional/hedonistic/nutritional benefits and so on.

 

This test enables our clients to rate the importance of the different factors that contribute to the definition of the idea/product based on consumers’ preferences.

 

The BEFORE concept test quantifies the weight of each element of the future product/service on its appeal to consumers.

 

The BEFORE concept test contemplates the active involvement of a sample of consumers and enables us to select, among them, the potentially most receptive target for the product concept being optimized. The result is the best combination of all factors and potential options, the Best Suitable Solution (BSS), i.e. the best conceptual mix to propose to consumers. BEFORE mainly answers this question: how can I identify, among the different marketing mix levers, the most attractive / interesting combination for the consumer?

22C test is carried out among consumers only. It is designed to discover, in unbranded conditions, the sensory quality perceived by consumers, their preferences and their buying intention.

 

In addition to the typical results of a sequential monadic test, this method identifies homogeneous groups of consumers, describes them, for each of them, and defines the hedonic drivers.

 

It is used to study the positioning of a variety of products, to understand consumers’ evaluations of the whole product category, to identify the different consumers’ segments.

 

2C Complete helps a company answer these questions: how much is my product liked? How does it compare with its direct competitors? Why do consumers prefer the competitor rather than my product? Who chooses my product? Does the information or the pack improve the product perception?

Consumers evaluate only two products, expressing their overall liking and their liking towards a number of basic attributes of sensorial type. Consensory L&P compares the product performances identifying the consumer’s preference (pair comparison test).

 

Consensory L&P is applied to verify the performance of a product compared to a leader or a competitor, or to compare two alternative product formulas. The results may reveal the need to review the formula, and can help you in deciding the appropriate action to be taken.

Sensory Analysis

The Sensory Analysis is a scientific discipline by which the objective features of a product perceivable through the sense organs can be identified and measured. The “tool” for such measurements is the panel of “sensory assessors”, made up of people selected on the basis of their specific physiological attitudes and trained in the use of different survey methods

This is the most innovative dynamic sensory method that analyses the succession of the sensory perceptions during and after tasting a product. During the time the food is in the mouth, the sensory stimuli create a succession of sensations. Consensory Domino  – which applies the technique of temporal dominance of sensations – helps understand when this is occurring: indeed, understanding the process of flavour release and the perception pattern is as important as understanding its intensity.

 

This method contributes to give an answer the following questions: among the several product attributes, which ones are those prevailing/dominating the perception during its consumption, determining in this way the satisfaction judgment?  Or: if you want to change the product ingredients or their origin, among the different prototypes, which one is closest to the reference standard?

PCQDA represents the major descriptive sensorial method.

 

A panel of assessors defines the sensorial objective profile of a product, by repeatedly measuring the intensity of its typical attributes.

 

It is a test with proven effectiveness in measuring in detail the objective differences existing among two or more products belonging to the same category.

 

This is the case in the comparison between a product and its main competitors or among several prototypes which are being developed.

 

Furthermore, the test can be useful to measure the effects of improved ingredients on the sensorial profile of the product.

 

PCQDA answers the following questions: is my product objectively different and distinctive on the market (in comparison with similar competitors) in terms of sensorial perception? How is it different from the other products?

With this test it is possible to follow the evolution of the sensory features of a product over a period of time, even in conditions of simulated ageing, if necessary.

 

This monitoring of the effects over a period of time can concern one or more critical sensory attributes of the product and/or its overall acceptability.

 

These studies are useful to define the shelf life of a product, a parameter depending both on the product’s intrinsic features and on its packaging.

 

After a product has been packed and put on sale, how long does it keep its optimal characteristics / features for? PS one answers this question.

The packaging is designed to keep the product features unaltered for as long as possible without causing any sensorial or chemical contamination of the product, which might be perceived by the consumer.

 

This test is carried out by making contact tests on the product or on simulating substances in order to verify the suitability of materials, packaging, glues, print inks and to identify possible sensorial faults in the packaging, if any.

 

Is the pack (i.e. materials / way of packaging) chosen suitable to maintain and preserve the product in the best sensorial conditions? PS two answers this question.